Virta

The rapid transition to electric mobility has created a critical need for robust infrastructure management. Businesses across retail, real estate, and automotive industries often face significant operational hurdles when trying to deploy and monetize charging stations. Virta provides a comprehensive digital cloud platform designed to simplify these complexities, offering a full-service solution that covers everything from hardware integration to automated financial transactions.

Virta is positioned as a bridge between the electric vehicle ecosystem and the energy system. By providing a scalable backend, it allows organizations to focus on their core business while the platform handles the technical aspects of charging operations. Whether an organization is looking to manage a small private fleet or a massive public charging network, Virta offers the tools necessary to ensure high uptime and financial transparency.

What Is Virta?

Virta is a global technology company providing a digital Software-as-a-Service (SaaS) platform for electric vehicle (EV) charging businesses. It falls under the category of Charge Point Management Systems (CPMS) but extends its functionality into energy management and e-mobility services. The platform is designed for professional charge point operators (CPOs) and e-mobility service providers (EMPs) who need to manage smart charging infrastructure.

The platform works by connecting physical charging hardware to a secure cloud environment, where it can be monitored and controlled remotely. Virta serves over 1,000 private and public organizations across 36 countries, including major players in the energy, petrol, and retail sectors. Trust signals for the brand include its status as one of the largest EV charging backend providers in Europe, 34 patent families focused on energy management, and industry recognition such as the Technology Innovation Award from Frost & Sullivan.

Features

• Charging Station Management: Allows operators to monitor and manage thousands of chargers of various makes and models from a single dashboard, ensuring a bird’s-eye view of the entire network.
• Automated Billing and Payments: Handles the entire transaction lifecycle, including setting custom tariffs, collecting payments from drivers, and managing VAT compliance and invoicing automatically.
• Self-Healing Algorithms: Uses automated diagnostic tools to detect and resolve up to 30% of technical charger errors without requiring on-site manual intervention, maximizing station uptime.
• Energy Management and V2G: Features advanced capabilities like Vehicle-to-Grid (V2G) and demand response (V1G), which help balance the grid and integrate renewable energy sources into the charging process.
• White-Label Solutions: Provides businesses with the ability to offer charging services under their own brand, including customized mobile apps and branded RFID tags or payment kiosks.
• EV Roaming: Connects local networks to a massive roaming ecosystem, allowing drivers to use their accounts at thousands of partner charging points across Europe and Southeast Asia.
• Real-Time Reporting and Analytics: Provides detailed business insights into consumption patterns, revenue, and user behavior, helping managers make data-driven decisions for network expansion.

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Virta Pricing

Virta pricing is not publicly listed on the official website. The platform is geared toward B2B clients with varying needs, from small businesses to enterprise-level energy companies. As such, the company requires interested users to contact its sales team or book a demo to receive a custom quote based on the scale of the charging network and specific feature requirements.

While specific monthly fees are not published, the platform typically involves a subscription model for the management software, often supplemented by usage-based fees or transaction fees related to payment processing.

Integrations

Virta is built on an open architecture to ensure it can fit into existing business ecosystems:

• Hardware Integrations: Supports over 450 different charger models, ensuring compatibility with major manufacturers through the Open Charge Point Protocol (OCPP).
• E-Mobility Protocols: Utilizes OCPI (Open Charge Point Interface) to facilitate seamless roaming between different charging network providers.
• API Suite: Offers a comprehensive set of APIs that allow developers to integrate charging data into ERP systems, custom mobile apps, or fleet management tools.
• Payment Integrations: Supports various payment methods including credit cards, mobile wallets (Apple Pay/Google Pay), and branded payment kiosks.

How to Set Up Virta

1. Book a demo or consult with a Virta representative to define your network goals and hardware needs.
2. Select the appropriate service package and hardware components (chargers and connectivity modules).
3. Install the physical charging stations on-site according to local electrical regulations.
4. Connect the chargers to the Virta Hub (CPMS) using the pre-configured cloud settings.
5. Set up your business profile, including pricing tariffs and branding for the mobile app.
6. Invite team members to the management portal and launch your charging service to public or private users.

How to Use Virta

On a day-to-day basis, a network manager logs into the Virta Hub to monitor the real-time status of all charging points. They can see which stations are available, currently in use, or out of order. If a station reports an error, the manager can attempt a remote restart or let the self-healing algorithms attempt a fix.

For financial management, users review automated reports that detail the revenue generated during the previous period. They can adjust pricing tariffs based on time of day or energy costs to optimize profitability. Meanwhile, EV drivers use the white-labeled Virta app to locate chargers, start sessions, and track their charging history, with the platform handling all background processing seamlessly.

What You Can Manage with Virta

• Charging Station Networks: Centralized control over thousands of geographically dispersed chargers.
• Driver Accounts: Management of user permissions, RFID tags, and customer support.
• Revenue and Tariffs: Custom pricing models based on time, energy (kWh), or session duration.
• Energy Loads: Dynamic load management to prevent site power overloads.
• Sustainability Reports: Tracking of CO2 savings and renewable energy usage metrics.
• Financial Invoicing: Automated generation of VAT-compliant invoices for B2B and B2C customers.

FAQs

What does Virta do?

Virta provides a cloud-based platform that allows businesses to launch, operate, and scale their own electric vehicle charging networks. It handles the technical side of charger management, payment processing, and energy optimization.

Who is Virta best for?

The platform is designed for businesses such as retailers, real estate owners, hotel chains, and energy companies that want to offer EV charging services. It is particularly effective for organizations looking for a white-label solution they can brand as their own.

Is Virta free?

No, Virta is a professional B2B platform that requires a paid subscription. While there is no standard free version, the company offers demos to show potential clients how the system works before they commit to a contract.

What are the main limitations of Virta?

The primary limitation is the lack of public pricing, which can make initial budgeting difficult for smaller companies. Additionally, while it supports many chargers, the full suite of energy management features is most effective with specific smart-enabled hardware.

What are the best alternatives to Virta?

Depending on your needs, common alternatives include ChargePoint, EVBox, Schneider Electric EcoStruxure for EV, and AMPECO. These competitors offer similar Charge Point Management Systems with varying focuses on hardware or specific geographic markets.