Sunwiz
Pros
- Unmatched depth of data specifically for the Australian solar and battery storage market.
- High-accuracy financial modeling within the PVsell software that helps build customer trust.
- Neutral, independent benchmarking that provides a ""source of truth"" for the industry.
- Scalable solutions that support both small local installers and global manufacturers.
- Regular updates with monthly and annual reports reflecting the most recent market shifts.
- Strong reputation with over a decade of experience and recognition from peak industry bodies.
Cons
- Primarily focused on the Australian market, though the Luminate platform is expanding globally.
- The complexity of high-level data reports may require a learning curve for new users.
- Pricing for premium market intelligence reports can be a significant investment for very small businesses.
- Public pricing for software subscriptions is not always immediately visible without an inquiry.
The solar industry moves at a rapid pace, with shifting regulations, pricing fluctuations, and evolving consumer trends. For solar retailers, manufacturers, and investors, staying competitive requires more than just high-quality hardware; it requires accurate data and professional sales tools to communicate value to customers.
SunWiz solves these challenges by providing a suite of services that range from granular market intelligence reports to specialized solar design and sales software. By bridging the gap between raw market data and actionable business strategies, it helps solar professionals identify opportunities, benchmark their performance, and close more deals with highly accurate financial modeling.
What Is SunWiz?
SunWiz is a premier Australian solar consultancy and software provider that specializes in strategic market intelligence, solar engineering, and analytical consulting. Since its inception in 2008, the company has established itself as a primary source of data for the Australian Photovoltaic (PV) and Energy Storage System (ESS) markets.
The platform serves a wide range of users, including small-to-medium solar installers, global equipment manufacturers, wholesalers, and government policymakers. At its core, SunWiz operates as a data-driven ecosystem that tracks every solar installation across Australia, offering insights into market share, product trends, and regional “”hot spots.”” Its software offerings, most notably PVsell, are designed to help solar retailers generate professional proposals based on precise financial and technical calculations.
Features
- Luminate Market Intelligence: A global platform providing real-time visibility into over 45 countries, allowing users to track market momentum, product performance, and competitive shifts.
- PVsell Proposal Software: A tool specifically built for solar installers to perform highly accurate financial calculations and create professional proposals that communicate the ROI of solar and batteries to customers.
- Australian PV & Battery Market Reports: Detailed annual and monthly reports that analyze installation volumes, market share of panel and inverter brands, and emerging industry trends.
- Lead and Volume Tracking: Helps businesses identify high-performing geographic areas and track the sales volumes of competitors to better target their marketing spend.
- Solar Hot Spots: Postcode-level data mapping that reveals where solar uptake is highest, allowing retailers to focus their door-knocking or digital advertising efforts more effectively.
- Custom Analytics and Consulting: Bespoke data services for companies needing deep dives into specific market segments, subsidies, or pricing dynamics.
- Best Rated Solar Retailer Awards: An independent recognition program that verifies customer satisfaction and installation quality, helping top-performing retailers differentiate themselves.
SunWiz Pricing
SunWiz offers a variety of products with different pricing structures, ranging from one-off reports to ongoing subscriptions.
- Luminate Subscriptions: Pricing is typically based on the number of countries covered and the level of data granularity required.
- Annual Market Reports: Specific reports, such as the Australian PV Market Report, are sold as standalone documents. For example, some premium annual reports have been valued at approximately $6,000.
- PVsell Software: This tool generally operates on a monthly or annual subscription basis tailored for solar retailers.
- Custom Consulting: Fees for outsourced engineering or bespoke analytical consulting are provided via custom quotes.
- Free Resources: SunWiz provides some free insights through its blog and basic market updates.
For specific, up-to-date pricing on software subscriptions or the latest market reports, users are encouraged to contact SunWiz directly through its official website.
Integrations
SunWiz provides integration capabilities primarily through its software and data services to ensure a streamlined workflow for solar businesses.
- CRM and Workflow Integrations: Through the “”ExtendIT”” service, SunWiz can automate the connection between solar design software like OpenSolar and various CRM platforms to accelerate the sales pipeline.
- Data Partners: The Luminate platform integrates validated market data from various verified partners across the residential and commercial solar industry.
- Hardware Performance Data: SunWiz can integrate performance data from PV systems to compare local benchmarks and identify equipment failures remotely.
- API Access: Custom data feeds are available for enterprise clients who wish to integrate SunWiz market intelligence directly into their own internal dashboards or software suites.
How to Set Up SunWiz
- Visit the SunWiz website and identify the specific service you need, such as Market Intel, PVsell, or Consulting.
- For software like PVsell, register for an account or request a demo to see the tool in action.
- Consult with a SunWiz specialist to determine which market reports or data tiers align with your business goals.
- If choosing a subscription service like Luminate, configure your dashboard to track specific regions or brands.
- Integrate your existing CRM or sales workflow using its automation services if required.
- Access your data or software tools through the secure online portal to begin generating insights or proposals.
How to Use SunWiz
For a solar retailer, the daily use of SunWiz often starts with PVsell. Users input a customer’s energy usage data and site details to generate a professional proposal that accurately predicts savings and payback periods. This helps the sales team present a data-backed case to the homeowner or business owner.
For market analysts or manufacturers, the workflow involves logging into the Luminate platform to check monthly KPIs. They might analyze the market share of their inverter brand versus competitors or look for emerging “”hot spots”” in specific Australian states. This information is then used to adjust inventory levels, marketing strategies, or expansion plans.
What You Can Manage with SunWiz
- Market Share: Track the performance and ranking of panel and inverter brands across various segments.
- Sales Proposals: Create and manage professional, high-accuracy financial quotes for solar and battery systems.
- Regional Targeting: Identify specific postcodes with high solar potential to optimize marketing spend.
- Competitor Benchmarking: Compare your business’s installation volumes against state and national averages.
- Industry Trends: Monitor shifts in system sizes, pricing dynamics, and subsidy impacts.
- Asset Performance: Remotely monitor and benchmark the performance of installed PV systems.
FAQs
What does SunWiz do?
SunWiz provides market intelligence, solar design software (PVsell), and consulting services for the renewable energy industry. It specializes in tracking Australian solar market data to help businesses make informed strategic decisions and improve their sales processes.
Who is SunWiz best for?
The platform is designed for solar installers, retailers, manufacturers, wholesalers, and investors. It is particularly valuable for those operating in the Australian market who need precise data to benchmark performance or highly accurate tools for financial modeling.
Is SunWiz free?
While SunWiz offers some free insights and basic reports, its core market intelligence platforms and professional software tools require a paid subscription or a one-time purchase for specific reports.
What are the main limitations of SunWiz?
The primary limitation is its heavy emphasis on the Australian market, though its global Luminate platform is addressing this. Additionally, the high-level analytical data and premium reports may be priced beyond the reach of hobbyists or very small start-ups.
What are the best alternatives to SunWiz?
For solar design and proposals, alternatives include OpenSolar, Aurora Solar, and HelioScope. For market intelligence, companies might look at global providers like Wood Mackenzie or BloombergNEF, though these often lack the specific Australian granularity provided by SunWiz.




